Enrollments that happen online, not over the phone

Education website design that makes choosing a program easy

Whether it’s a parent comparing schools or an adult picking a certification course, the decision follows the same pattern. They want to know what they’ll learn, who teaches it, when it runs, what it costs and what happens at the end. Good education website design gives each program its own page that answers all five, without sending people to a PDF.

For schools and tutoring centers, the enrollment path matters as much as the content. We replace printed forms with online applications that collect the right information, take deposits or tuition, and offer payment plans where you provide them. Staff get submissions in one place instead of across inboxes.

For course creators and training providers, the course page is a sales page. We put the curriculum, instructor background, sample lessons, reviews and the refund policy where buyers expect them. Checkout connects to the platform you use, such as Teachable, Thinkific, Kajabi or a WordPress LMS like LearnDash, so students go straight from payment to their first lesson.

Timing matters in education marketing. Most programs have enrollment windows, term start dates or cohort launches, and the site should make those dates impossible to miss. We add a calendar of open days, application deadlines and start dates, with reminders that encourage people to apply before a deadline passes. Program pages also link to the questions families and learners ask most, such as financial aid, scholarships, prerequisites and what equipment they need. Answering those questions on the page itself saves your admissions or support team from repeating the same answers by email and phone all season.

Accessibility and student privacy

Education websites serve students, parents and staff with many different needs. Schools that receive federal funding have legal accessibility obligations, and every provider benefits from a site anyone can use. We design to WCAG 2.2 AA guidelines: readable contrast, captions on video, headings that make sense to screen readers, and forms that work by keyboard.

Student data needs care too. Schools covered by FERPA, and any site collecting information from children under 13, which falls under COPPA, should keep personal data collection to what’s necessary. We keep student records in your school information system or LMS rather than in website forms and email, and add clear privacy notices on every form. Your administration should confirm the final setup against your own policies.

When off-the-shelf tools don’t fit, for example a training company that needs certificates, group licenses or company dashboards, we can build a custom portal as a separate web app project. Either way, you own the site and the content, and we agree a fixed price before any work starts.