Websites that win back your direct bookings

Hotel website design that competes with the OTAs

Most guests see you first on an online travel agency, then search your name to check whether booking direct is cheaper or comes with something extra. Your website wins or loses that booking in a minute or two. Good hotel website design makes the comparison easy: the same or better rate, shown clearly, plus a reason to book with you, like free breakfast, a later checkout or easier cancellation.

The booking step matters most. We integrate the engine you already use, such as Cloudbeds, SiteMinder or Little Hotelier, and style it so guests don’t feel they’ve left your site. Dates and guest numbers can be picked from the home page, and the rate guests see on the site should match the rate they pay.

For restaurants the equivalent is the reservation widget and the menu. We connect OpenTable, Resy or your own system, and we publish menus as real web pages so they load quickly on a phone and can be found on Google. Tour operators get the same treatment with tools like FareHarbor or Peek.

Photography carries more weight here than in almost any other industry. Guests are buying an experience they can’t see in person, so we design around large, fast-loading galleries for each room, suite or tour, with captions that explain what’s included. Every room page states bed types, occupancy, views and amenities in plain words, so guests don’t have to go back to an OTA listing to check. We also keep policies, such as cancellation terms, deposits and pet rules, on clear pages instead of buried in a booking confirmation, because unclear terms are one of the main reasons people choose the platform they already trust.

Accessibility, local search and the details guests check

US hotels have ADA obligations that reach their reservation channels. Guests need to be able to find and book accessible rooms and understand the accessible features of the property, such as roll-in showers, entrance access and pool lifts. We build room pages with space for those details and design the whole site to WCAG 2.2 AA guidelines.

Local search brings a large share of hospitality traffic. Travelers search for places near a landmark, an airport or a neighborhood, then pick from the map. A complete Google Business Profile, steady new reviews and pages that describe your area in plain words all help you appear there.

Finally, we set up tracking that shows which channels bring in direct bookings, not just website visits. Then you can see whether your book-direct offer is working and how much commission you’re keeping. The site, the content and every account we create belong to you, and we quote the build as a fixed price before work begins.